August 30, 2012

David Jones and Qantas partner to reward cardholders; Miranda Kerr on board

This morning well known Australian fashion model, Miranda Kerr, joined Qantas and David Jones execs to help promote their new branded credit card. They are hoping the public snap up their credit card at a time when many Australians are not in such a great position to endure even more credit pressure. Obviously Ms Kerr's financial position is different from many Australians so good luck to her and the top brass.


SYDNEY: Thursday 30 August 2012. Two of Australia’s most iconic brands, David Jones and Qantas, have partnered to enable Australian shoppers to earn Qantas Frequent Flyer points as an additional rewards option on the David Jones American Express Card.

From tomorrow (Friday 31 August 2012), all David Jones American Express Cardmembers will have the choice of converting their Reward Points to points in either the American Express Membership Rewards Program or the Qantas Frequent Flyer program.

With a points redemption of 1 Reward Point = 1 Membership Rewards point or 1 Reward Point = 0.75 

Qantas Frequent Flyer points, the David Jones American Express Card offers one of the most attractive retail rewards programs available to shoppers and travellers in Australia.

David Jones CEO, Mr Paul Zahra says, “David  Jones and Qantas are both recognised as premium Australian brands with a strong heritage of service, which creates a natural affinity across our different business platforms. 

“With American Express, this is a fantastic opportunity for David Jones to enhance our customer experience and provide new and rewarding opportunities for our David Jones American Express Cardmembers. 

“We welcome Qantas as the newest addition to the  portfolio of  premium Australian brands that customers will find at David Jones and look forward to a successful – and rewarding – partnership.”

CEO Qantas Loyalty, Ms  Lesley Grant says, “We are delighted to be launching our new  alliance with David Jones and to further strengthen our long term partnership with American Express. 

Qantas and David Jones share similar philosophies, including a strong commitment to customer service and both organisations take great pride in offering high quality products at great value.”

“We look forward to offering David Jones customers a world of options in terms of redeeming their points, including Reward flights across the Qantas domestic and global networks.”

From tomorrow (Friday 31 August, 2012), existing David Jones American Express Cardmembers can elect to choose the new Qantas Frequent Flyer Reward option by simply calling 1300 36 89 89.

The Qantas Frequent Flyer program launched in 1987 and has over 8.7 million members across Australian and globally. The program has more than 500 partners including airlines, hotels, financial institutions and retailers. More than 3.4 million Award flights were redeemed by members last year.

All new David Jones American Express Cardmembers will be offered the choice of American Express Membership Rewards or Qantas Frequent Flyer when they join, with both rewards programs including David Jones Gift Cards as redemption options.

Even More Rewards

David Jones will offer complimentary Qantas Frequent Flyer membership to David Jones American Express Cardmembers, who are not already a Qantas Frequent Flyer member, if they apply online at from tomorrow (Friday 31 August, 2012).

Existing Qantas Frequent Flyers will also benefit from the partnership, with David Jones Gift Cards now available through the online Qantas Frequent Flyer store.

The launch of the Qantas Frequent Flyer reward option with the David Jones American Express Card is phase one of David Jones’ partnership program with Qantas Frequent Flyer.  David Jones  Storecard members can look forward to the addition of the Qantas Frequent Flyer program as a rewards option to their card in 2013. 

Mr Zahra says, “The real winners will be our customers. This is a meaningful reward that we know will resonate with our customer community and we look forward to being able to extend the benefit of our Qantas Frequent Flyer partnership to all of our Cardmembers.”

To select the Qantas Frequent Flyer reward option on your David Jones American Express Card, call 1300 36 89 89 from tomorrow (Friday August 31, 2012).  If you are not already a Qantas Frequent Flyer member, Cardmembers can receive Qantas Frequent Flyer membership with the joining fee of $82.50 waived if they apply at

News Media...

Miranda Kerr (one of the Qantas Global Ambassadors)

We're proud to welcome Miranda Kerr onboard as our latest Qantas Global Ambassador. We look forward to this exciting partnership.

Miranda Kerr grew up in Gunnedah, before winning a modelling competition in 1997. Since then, Miranda has gone on to become one of the most recognisable faces worldwide, gracing countless runways and featuring in high profile campaigns.

In 2008, Miranda was named as Fashion Ambassador for Australian department store, David Jones. With the support of this partnership, Miranda developed KORA, an organic skin care range. 

Miranda's passion for sustainable living was further evident in 2011, when she acted as Global Ambassador for Earth Hour.

Earlier this year, Miranda joined John Travolta as a Qantas Global Ambassador, at a G'day USA cocktail event in Los Angeles. This Qantas Spirit of Australia event celebrated Australian talent on the world stage and was attended by actors, artists, designers and chefs representing the best of contemporary Australia. (Credit: Qantas)



David Jones

Miranda Kerr official website

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography