October 31, 2012

Maxim Australia Celebrates Hot 100 At Halloween Bash With Special Guest Sophie Monk

Maxim Australia Celebrates Hot 100 At Halloween Bash With Special Guest Sophie Monk;  Marquee, Sydney – The Star...

Maxim Australia enjoyed its Hot 100 Halloween Bash - party at Sydney's famous Marquee nightclub tonight.

It was obvious to the trained eye that one or two VIP's - high rollers, hot models and blonde's a plenty were in town at the one time casino - now more an integrated entertainment and gaming hub, complete with nightclubs and entertainment attractions a plenty. Marquee is positioned as Sydney's hottest nightclub, and so far seems to be living up to the hype. No doubt the likes of The Tele, Casino News Media, Music News Australia, The Shout, Media Man, AAP and The Sydney Morning Herald will be reporting on this one.

Sophie Monk (wearing clothes...as opposed to no clothes like in the mags) was be the special guest at MAXIM Australia’s HOT 100 Halloween Party. Sophie made her only Sydney appearance to celebrate making the top 10 in MAXIM’s inaugural HOT 100 list, in which she is placed at number seven on the list.

Sophie Monk said: "I’d like to thank my mum for voting for me and apologies to my brother who will most likely buy every copy on the Gold Coast so his friends don’t see it," says Sophie. "I love that Australia is celebrating Halloween but I’m not sure how I’m going to make a pumpkin outfit sexy. I will try!"

MAXIM editor-in-chief, Santi Pintado, said this will be the magazine’s biggest party to date. "We’ve had such a fantastic response to the MAXIM Hot 100 Australian Women list, so we needed to make this event even bigger than our previous parties. We’re expecting a big crowd for this one. Should be notoriously epic."

Over 500 VIP guests partied through the night to the razor sharp mix of hip hop, old school RNB and mainstream hits by The Faders (Milly Gattegno & Suhana Lye) who have made a name for themselves bringing the party to the hottest clubs, tours and social events the world has to offer such as Chanel, Nike, Ray Ban, Oakley, Myer, Optus and private parties for Good Charlotte, Wu Tang Clan, Teddy Riley as well as Australia’s hottest festivals Splendour in the Grass, Good Vibrations and Future Music Festival.

Stay tuned and don't change your dial for more hot news on Marquee, Sophie Monk and friends, and many of the world's top and hottest entertainment attractions.


The Star

Marquee Sydney

Maxim Australia

Eva Rinaldi Photography Flickr

October 30, 2012

Elin Kling X Guess By Marciano Capsule Collection Launch

Elin Kling X Guess By Marciano Capsule Collection Launch; East Sydney, Australia ...

East Sydney, Australia, and yet another product / fashion launch, with the usual splash of celebrities.

Firstly, Marciano is a leading lifestyle brand by Guess, so with that out of the way, a bit of colour banter to keep you interested with a bit of back story...

It's said "celebrity sells", but time will tell in seeing just how long the product world will continue to roll out the celebrities. Clearly, Guess and friends are sticking with the formula for the time being.

Of course, you have the A list, B list and C list et al... this event was a mix, to be fair.  It's all really about selling product and trying to make it fly off the shelves in the end, and playing the media card.  A tad more interesting than reading fashion advertisements in the even thinning Australian broadsheets - newspapers and fashion magazine advertising doesn't come cheap either.  News coverage usually beats regular advertising, so the fashion and lifestyle product world will likely continue to hold bashes and parties while playing the celeb card for a while yet. 

Next week Australia will get more brand launches, more fashion parties, with many of the usual suspect celebs coming along just to be seen and read about themselves in the paper - or online - whatever the case. Add a bit of gossip... you get a bit of news, and wallah - there's another PR campaign in the bag.

Fun Facts: 

Guess (styled as GUESS) is an American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.

The company began advertising in 1982, then later they introduced their iconic black-and-white ads in 1985.[3] The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Eva Herzigova, Valeria Mazza, and Laetitia Casta, first achieved prominence via these ad campaigns.

Marciano is an Italian given name and it originates from Latin Marcianus or Marcian (Saint Marcians) or "Martians" or Martianus. Also from the cult of Roman god Mars.

Elin Kling is a Swedish fashion blogger born in 1983 in Sweden. She runs a Scandinavian fashion blog called Style by Kling.

Elin Kling started off her career in fashion as a model, with her base in Milano, Italy. Over the years she has also worked within Swedish Television-business. Today she's also the editor of her own-found magazine Style By which can be bought online for iPad's, iPod's and iPhone's as well as in physical form in stores in Sweden.


Guess official website

Marciano official website

Style By Kling official website

Eva Rinaldi Photography

October 25, 2012

The Little Black Jacket launch; Sydney, Australia

Famous perfume label does event tie in with fashion photographer expo...

After its debut in Tokyo, the exhibition featuring Karl Lagerfeld's photographs of celebrities and various personalities wearing the Chanel jacket is coming to Sydney.

SYDNEY, AUSTRALIA - OCTOBER 25: Celebrities attend the 'Chanel The Little Black Jacket' exhibition launch on October 25, 2012 in Sydney, Australia. The photographic exhibition is open to the public.

Anna Mouglalis and Astrid Berges-Frisbey were in the mix of celebrities that attended the impressive collection presented by luxury brand Chanel.

It will be interesting to see if the hype translates into dollars for the bottom line for a embattled luxury goods sector. Any any event, good on them for taking their travelling sideshow down under to Sydney, Australia for us Aussies to check out.

About Chanel...

"Chanel is above all a style. Fashion passes, style remains." Gabrielle Chanel

“Fashion passes, style remains…”
This simple statement captures the essence of her revolutionary contribution to culture. 

CHANEL continues, after almost a century, to inspire women of all ages all over the world with its timeless modernity.

Company Overview...

Designer, visionary, artist, Gabrielle ‘Coco’ Chanel reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women’s lives forever. She followed no rules, epitomising the very modern values of freedom, passion and feminine elegance.


Anna Mouglalis...

Along with her career as an actress, Mouglalis then began a successful modelling career. In 2002 she was chosen by Karl Lagerfeld for the advertisement campaign for the Amateur Allure de Chanel perfume and she is now one of his "muses" still promoting Chanel bags, fine jewelleries and watches today. Mouglalis was cast as Coco Chanel in the 2009 film Coco Chanel & Igor Stravinsky, directed by Jan Kounen. The film was chosen to close the 2009 Cannes Film Festival.

Astrid Berges-Frisbey was born in Barcelona, Spain. Her father is Spaniard and her mother is French-American. She is fluent in French, Spanish, and Catalan. Astrid Berges-Frisbey made her acting debut in 2007 on french television.


The Little Black Jacket


Eva Rinaldi Photography

Sydney stars come out in force for Sony Foundation's Youth Cancer campaign

Sydney stars come out in force for Sony Foundation's Youth Cancer campaign; Wharf4Ward raises money for cancer...

More than 800 guests attended the Wharf4Ward lunch today to raise much needed money for 'You Can', a national fundraising and awareness campaign set up by Sony Foundation and CanTeen to raise much-needed funds for specialised youth cancer care and services around the country.

Fresh off the plane from London, the fabulous Sapphires star Jessica Mauboy will be joining in the festivities and performed in front of the who's who of Sydney society down at Woolloomooloo Wharf and its six world-class restaurants.

The lunch raises money for You Can, a national fundraising and awareness campaign set up by Sony Foundation and CanTeen to raise much-needed funds for specialised youth cancer care and services around the country.

Guests enjoyed a spectacular afternoon of entertainment from national and international Sony music artists including Jessica Mauboy, Hot Chelle Rae, Justice Crew, and Timomatic, as well as a performance from the X Factor finalists.

A range of hosts from each major network, which all support Sony Foundation as corporate partners, was involved in the lunch. Nine Network's Peter Overton, Georgie Gardner and Richard Wilkins and Network Ten's Natarsha Belling and Hamish McDonald tooks part in day.

The guest list included Ronan Keating, Charlotte Dawson, Laura Dundovic, James Kerley, Kerri-Ann Kennerly, Nikki Phillips, Didier Cohen and Karl Stefanovic.

"This sell-out event has become one of the hottest tickets on Sydney's calendar. Not only is it fabulously fun, it also raises much needed funds for the 'forgotten generation' of cancer sufferers - teenagers and young adults. Thanks to the success of past Sony Foundation Wharf4Ward lunches, You Can is able to provide age-appropriate support and care for young cancer patients who previously have fallen into a gap in our health care system. Last year, we raised $550,000 for youth cancer and we are hoping to beat that total in 2012," said Sony Foundation CEO Sophie Ryan.

Currently, in Australia, the gap between paediatric and adult cancer care means teenagers and young adults rarely receive specialised treatment which in turn impacts their survival rates. 'You Can' was established to address the gap in the health care system and to build specialised youth cancer services.

The best part about 'You Can' is that everyone can get help out without even donating a single cent - it's as simple as recycling your old mobile phone. Sony Foundation has partnered with a recycling company to swap old mobile phones for funds. Since the campaign was launched in 2010, more than 450,000 phones have been donated and recycled and Australia's first youth cancer centre is nearing completion at Sir Charles Gairdner Hospital in Perth.

About Sony Foundation Australia...

Sony Foundation Australia is the charitable arm of the Sony Group of Companies in Australia. Its aim is to capitalise on the unique qualities of Sony and contribute to the advancement of the Australian community by assisting its youth and fostering their talents. Through its fundraising and activities, Sony Foundation is affirming the global unifying brand message that drives Sony: believe that anything you can imagine, you can make real. For further information on Sony Foundation visit:www.sonyfoundation.org.au.


Sony Foundation

The X-Factor (Australia)

Eva Rinaldi Photography

Eva Rinaldi Photography Flickr

Music News Australia