Eva Rinaldi Photography: Girlfriend Rimmel Model Search; Johnny Ruffo at Parramatta Westfield, Sydney

June 23, 2012

Girlfriend Rimmel Model Search; Johnny Ruffo at Parramatta Westfield, Sydney

Today the Girlfriend Rimmel Model Search was held at Westfield, Parramatta, with celebs such as Johnny Ruffo and 'Young Men Society' thrown into the mix.

Sydney is the third stop in a national tour of the country, offering teen Australians a once-in-a-lifetime opportunity at international stardom. The Girlfriend Rimmel Model Search stands as Australia's most esteemed modelling initiative, launching the career of some of Australia's most celebrated modelling faces including Catherine McNeil, Alyssa Sutherland, Abbey Lee, Pania Rose, Samantha Harris and Ruby Rose.

As Australia's favourite teen magazine searches the nation to uncover fresh modelling talent, all teenage girls aged 13 years and over are encouraged to attend the roadshow at Westfield Parramatta today.

The overall winner of the 2012 Girlfriend Rimmel Model Search will receive a two-year contract with Chic Management and an opportunity to meet Next Model Management in New York; an all-expenses paid trip to Sydney for the finalists' fashion shoot; an appearance in two fashion shoots for Girlfriend magazine and a one-year supply of Rimmel London products.

The 22nd annual Girlfriend Rimmel Model Search for 2012 arrives in Sydney this morning, searching for the freshest modelling talent.

News Backgrounder...

Maddison Coluccio in Girlfriend magazine model search...

Maddison Coluccio is chasing a career on the catwalk under the watchful eyes of her big sisters.

The Ashcroft teenager has been shortlisted in the Girlfriend Rimmel Model Search.

Now in its 22nd year, the competition was instrumental in the careers of internationally recognised models such as Samantha Harris, Catherine McNeil and Abbey Lee Kershaw.

While Maddison said it would be "really cool" to win, she was most looking forward to the competition process.

"I really like all of it. It's exciting going through the costume changes and hair and make-up," she said. "It can be competitive but mostly just fun. If I get upset my big sisters Elyce and Lauren are usually there to cheer me up."

The teen advised her family is supportive and keeps her grounded.

"I know the whole cliche of real beauty coming from within and I totally agree," Maddison said.

"My family and friends are always there for me."

The competition arrives in Sydney this Saturday from 9am at Westfield Parramatta - the third stop in a national tour.

The overall winner will receive a two-year contract with Chic Management and an opportunity to meet Next Model Management in New York, an all-expenses-paid trip to Sydney for the finalists' fashion shoot, an appearance in two fashion shoots for Girlfriend magazine and a one-year supply of Rimmel London products.