June 25, 2012

Florence Henderson (Brady Bunch star and cook book author)

Florence HendersonAngela Bishop, Florence HendersonAngela Bishop, Florence HendersonFlorence HendersonFlorence HendersonFlorence Henderson
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Drew LambertDrew LambertDrew LambertFlorence HendersonSPC Marketing Director Nikki AndersonSPC Marketing Director Nikki Anderson
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Via Flickr:
Florence Henderson from Brady Bunch fame in Sydney for book promotion...

Florence just loves her cook books, as well as tomatoes, and her family has a long and successful history in the tomato growing business we learned while chatting with the famous actor at King's Cross - Darlinghurst based 'Concrete Blonde' Restaurant.

She has taken quite a liking to NSW, Australia, which also compliments her existing and upcoming media and promotional campaigns.

Be sure to look out for her fabulous cookbooks (as well as 'The Brady Bunch' reruns on Foxtel).

Good night all.


Mrs Brady heads Down Under for her love of tomatoes...

Pop culture icon Florence Henderson, AKA Mrs Brady from classic hit TV series ‘The Brady Bunch’, is heading Down Under. Florence will visit Sydney from 25 June to 28 June to share her short-cut kitchen tips. Besides wearing the title of ‘America’s Favourite Mom’, Florence hosted a cooking variety show that saw her working with some of the world’s best chefs and has two cookbooks to her name.

Florence is coming to Australia thanks to the newly launched Ardmona Duo, a flavoursome mix of vine ripened Australian tomatoes and tomato paste in one easy to open can; the perfect short cut for cooks who want fabulous food on the table, quick smart.

Florence is the youngest of ten children as well as having four children of her own. “I’m not a professional cook, just someone who loves good food. I especially love tomatoes and their versatility. When I heard Ardmona was launching the Duo range where delicious vine ripened Australian tomatoes are combined with tomato paste, I thought, ‘what a great short cut creation’. One of my cook books was actually called Short Cut Cooking,” said Ms Henderson.

To coincide with Florence’s visit to Australia and the launch of Ardmona Duo, a Facebook App will be launched where Australians can sift through a plethora of essential timesaving short cut cooking tips. The Ardmona Book of Better Ways contains helpful tips such as how to stop rice from sticking, how to slice mushrooms quickly and evenly, how to effortlessly grate cheese with less mess, how to boil eggs without them cracking and how to easily open jars with pesky lids.

“When it comes to food, I’m a big believer in supporting local industry. Why buy imported products if what you’re growing locally is actually superior tasting? “I’ve tasted the Australian grown Ardmona tomatoes and compared them to Italian canned tomatoes and found the Ardmona product to be full of flavour. There is definitely something to be said about the sunshine vine ripened tomatoes of Down Under; they really know how to pack a flavoursome punch!”

Ardmona canned tomatoes are sourced from Victoria’s ‘fruit bowl’, the Goulburn Valley and Southern NSW. Ardmona exclusively uses tomatoes grown and manufactured in Australia. Ardmona tomatoes aren’t picked green and later ripened before being canned. These tomatoes are vine ripened and picked at their peak maturity to ensure the succulent tomato flavours are captured. Within 24 hours of harvesting, the tomatoes are cooked and sealed to preserve the true vine ripened rick flavour.

Ardmona Duo with the added richness of paste comes in straight finely chopped tomatoes with paste or;

•Finely Chopped Tomatoes with Paste and Basil & Garlic
•Finely Chopped Tomatoes with Paste and Herbs
•Finely Chopped Tomatoes with Paste and Roasted Capsicum
•Finely Chopped Tomatoes with Paste and Onion & Garlic
•Finely Chopped Tomatoes with Paste and Bolognese

Ardmona has been part of Aussie meals for generations... 90 years to be exact. From its beginnings as the Ardmona Fruits Products Cooperative Company Limited established in 1921, Ardmona has grown to deliver a range of trusted products, and is today the leading brand in the Canned Tomatoes category.


Florence Henderson official website

Concrete Blonde

AC Agency

Eva Rinaldi Photography

Eva Rinaldi Photography Flickr

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