October 18, 2012

A new look for an Iconic Australian Brand: Sportscraft

A new look for an Iconic Australian Brand...

Leading Australian lifestyle brand Sportscraft continues to strengthen its retail presence with the opening of a flagship store on 12 October 2012 within the Westfield Bondi Junction centre. This store will be the first in Australia to have the cutting edge new shop fit out representing the brands fresh new direction. 

In her role as Sportscraft Brand Ambassador, Kristy Hinze will help celebrate the opening of Sportscraft Westfield Bondi Junction at a store media event on the 18th of October from 6:00 - 8:00pm. 

Daniel Bracken, Apparel Group CEO said “Our strategy for Sportscraft centers around creating broad customer appeal, this investment in the ‘look & feel’ and the in-store experience will help cement Sportscraft’s position as the leading Australian brand”.

The new store fit will provide customers with an exploratory retail experience combining elements of Sportscraft heritage to create a truly authentic feeling. 

Textured timbers paired with rustic features and elements of innovate design create a fun yet whimsical journey for shoppers.

This new look is a mixture of stylish, yet recognisable and timeless details.  It is traditional with modern; old with new; light with dark. 

Further stores will be rolled out through 2013. 

Sportscraft Brand Overview...

Today, Sportscraft provides inspiration to the Australian man and woman, with a range of clothing and accessories that epitomise fresh, modern styling, outstanding quality, consistent fit, fabric innovation and great value. Sportscraft is for people who seek to be inspired to look their very best and value the quality that Sportscraft has been providing customers since 1914.



Apparel Group

Eva Rinaldi Photography

Eva Rinaldi Photography Flickr