Eva Rinaldi Photography: DMG Music, DMG Radio Australia’s innovative new music division, launched Nova’s Red Room at The Star in Sydney.

March 10, 2012

DMG Music, DMG Radio Australia’s innovative new music division, launched Nova’s Red Room at The Star in Sydney.

The first event, hosted by Nova’s Fitzy & Wippa, featured Jessie J in her only Australian performance for an Australian media outlet, alongside Gym Class Heroes, Professor Green & Tinie Tempah. Together, it is the cream of Future Music Festival’s stellar line up. They all performed live at the first event for Nova’s Red Room, an intimate live lounge performance space residing in The Star.

Nova’s Red Room is the first major initiative from DMG Music delivering intimate live music experiences featuring local and international artists performing exclusively for Nova listeners.

Fitzy & Wippa will interviewed the artists live from Nova’s Red Room in front of industry partners and selected ticket winners. These interviews and performances will be played back across the Nova Network nationally and on novafm.com.au. Guests at the event were entertained throughout the night by She can DJ winner DJ Minx.

Tony Thomas, Group Marketing Director at DMG Radio Australia said, “Nova’s Red Room will change the landscape for touring artists, to become the regular side show of choice. It will give artists an opportunity to perform to their biggest fans, in an exclusive, intimate setting.”

DMG Radio Australia set up a new division ‘DMG Music’ headed by Jocelin Abbey, former Universal Music Label Manager, to develop and commercialise music events and content across the Nova Network. With DMG Radio’s unparallelled access to artists, look out for a number of big events and experiences to launch in the next 12 months.

Brett Robinson, Future Music’s Festival Director, has partnered with Nova for the Red Room launch event: “Nova is committed to live music and the Red Room is a great new initiative for the music industry. In light of our great line up, we are excited to be launching the first Nova Red Room with the artists from the Future Music Festival.”