Eva Rinaldi Photography: Sarah De Bono opens Kiehl’s store in Chatswood, Sydney, Australia

Sarah De Bono opens Kiehl’s apothecary health and beauty store in Chatswood, Sydney, Australia...

Saturday the 21st of July reality TV superstar Sarah De Bono dazzled the northshore shopping mecca of Chatswood Chase with the official ribbon cutting and opening of the Kiehl's boutique.

Kiehl's since 1851 is a quintessential New York label with an apothecary line up that will satisfy ant skin care need.

Backgrounder...

De Bono from 'The Voice' fame, whose album is currently number 9 in the iTunes charts, cut the ribbon at midday.

Customers received 10 per cent off their purchases and Kiehl's is donating 10 per cent of sales to De Bono's chosen charity, Musicians Making a Difference.

It is the New York-based skincare brand's first Sydney store.

In case you didn't know Kiehl’s was founded as an apothecary in New York’s East Village neighborhood over 160 years ago, and they have been expanding the luxury franchise outlets around Australia over the past number of years.

Ingredients are the single most important component their their products and they have always proudly displayed theirs.

Ingredients are not chosen on their aesthetic merit – only formulas with ingredients that are truly beneficial to the skin are selected. They select many naturally derived ingredients for use in the formulations, and they are committed to utilizing only the most gentle and efficacious formulas for maximum benefit and results.

Kiehl's is a very community and philanthropic minded company. Giving is the embodiment of "The Mission of Kiehl’s". Written over 30 years ago by Kiehl’s founding family, their Mission clearly stated their belief in the importance of giving back to the communities in which they serve customers every day.

Background...

For the Holiday season 2010, in stores in Australia only, Kiehl’s was pleased to announce a collaboration with one of the foremost recognized Australian iconic artists, Ken Done who is using his creative genius to help children in need around the world. With the shared vision to help to create safer, stronger local communities for children, the Kiehl’s and DONE partnership raised awareness and funds through the sale of a Limited Edition Crème de Corps Holiday Collection, comprised of a three-product offering. Each product in the collection featured the artwork of ‘Postcard June’ (2007, acrylic on canvas, 91 x 122cm). 100% of Kiehl’s net profits from the sale of each product in Australia were donated to UNICEF, the United Nations Children's Fund, the world’s leading advocate for children.

In Australia Kiehl’s continue to partner with leading charity, Red Kite. Every month they collect money to support children in need and organize shop for a cause events.

Today's special appearance has become a topic of conversation in the Australian beauty industry.

Kiehl's continues to innovate in an ultra impressive fashion - be it with products, services, or out of the box media and marketing campaigns.

Update...

Kiehl's makes a grand entrance at Chatswood Chase Sydney!

Since 1851, Kiehl’s has had a devoted group of patrons (models and moguls among them) flocking to their original Third Ave apothecary for medicinal and herbal tonics. Their herbal-based apothecary skincare formulas and tell-it-like-it-is packaging have garnered the devotion of generations of no-fuss types world-wide who like to keep their lives simple.

Founded by John Kiehl, the store began as a homeopathic pharmacy. Its unique background represents a blend of cosmetic, pharmaceutical, herbal and medicinal knowledge and experience acquired through the family’s generations. All products are made by hand using the finest ingredients available (and Kiehl's "secret" formulations).