April 28, 2011

Katy Perry to Launch Purr Fragrance at Myer Melbourne on April 30



MEDIA INVITATION

Katy Perry to Launch Purr Fragrance at Myer Melbourne on April 30


What: Katy Perry’s exclusive Australian launch of Purr by Katy Perry

When: Saturday April 30th 2011

Arrival:                 12:50 pm
Bourke St Mall, outside Myer entrance

In Store:               1:25 pm, VIP in store appearance
Mural Hall, Level 7, Myer Melbourne

Arrival

Photo/Video Opportunities:

·         Katy Perry to arrive publicly on Bourke St mall surrounded by fans
·         Arrival details are strictly confidential at this point, however there will be a fun photo opportunity featuring Katy Perry lookalikes

In Store

Press Conference
·         Katy will take questions from the press pit

Photo/Video Opportunities:
·         500 fans inside Mural Hall for VIP in store appearance
·         Katy Perry to appear on stage posing with fragrance, fans and Katy lookalikes
·         Katy Perry being interviewed by MC