Eva Rinaldi Photography: Audi launches cars and a catwalk; Audi Expands Targets with Campaign Launch for New Model

July 10, 2012

Audi launches cars and a catwalk; Audi Expands Targets with Campaign Launch for New Model

Audi launches cars and a catwalk...

The Audi Centre in Sydney transformed its workshop into a catwalk for the unveiling of new cars, the A1 Sportback and A4 range, in collaboration with spring/summer collections from Bianca Spender and Harringbone.

Renowned for sharp design and premium quality, the Audi Centre in Sydney is set to launch the new Audi A1 Sportback - a small car that's progressive and beautifully functional, as well as the comprehensive revitalised A4 model range, with new engines and a high level of standard features.

As a fitting suit for the new A1 Sportback and A4 range, local Sydney fashion house, Herringbone, will preview its new men's Summer 2012 collection, which reflects the trend of item dressing with highlight colours in pastels and brights.

Bianca Spender will also unveil her new Spring 2012 'Chrysalid' Collection of beautifully drapes dresses, elongated silhouettes and unique tailoring all inspired by nature.

News Release...

Audi Expands Targets with Campaign Launch for New Model...

Audi Australia has launched a major national marketing campaign for its new five-door A1 Sportback, via TV, print, online and social media channels.

ZETLAND, AUSTRALIA – July 9, 2012: Prompted by the success of the recently launched three-door model - which has already overtaken Mini as the leader in the compact luxury category - the new campaign sees Audi focus on a slightly younger target market.

Alongside eye-catching and sleek national TV, cinema and print executions, the campaign includes online advertising, with a category-exclusive sponsorship of the hugely popular and fast-growing Spotify music streaming service.

Audi’s inituitive Bluetooth streaming allows drivers to connect their telephone to the car’s radio to play music, making a partnership with Spotify the ideal way to select and play the perfect driving tracks.

“This campaign perfectly mirrors the combination of innovation and sophistication that is the Audi brand while targeting a new audience for us. The A1 is Audi’s most-accessible model, and the new Sportback (5 door) model adds versatility to the already-popular compact A1.

This car is proof that luxury does come in small packages and that Audi’s DNA runs through our entire range,” said Audi’s General Manager of Marketing, Janet Markus.

“Audi doesn’t rest on its laurels and not only does the new model reflect that, so too does our approach.”

Since 2004, Audi has enjoyed year-on-year of growth in Australia due to a combination of exceptional new product, clear investment in it’s national dealer network, integrated marketing campaigns and a focus on building a sustainable growth strategy in Australia.

The campaign will run for 3 months. Creative agency: Rapp Collins.