Today in Sydney, Australia, Make-A-Wish Foundation received a $50,000 donation from Escentials Brands, thanks to their business arrangement with Justin Bieber.
Worldwide phenomenon Justin Bieber has teamed up with Give Back Brands to create a fragrance with GBB's net profits going to charity.
After record-breaking sales in the United States and the United Kingdom, SOMEDAY is launching in Australia exclusively through local distribution company, Escentials Brands, to be sold at Myer from Sunday 1 April 2012.
In keeping with the philosophy of Justin Bieber and GBB, Escentials Brands will also be donating a further $2 every 100mL bottle sold between launch and 31 December 2012 to Make A Wish Australia. A donation of $50,000 will be made to Make A Wish Australia from Escentials Brands before a single bottle is sold.
News media attended The Summit Restaurant's private dining room, Prive.
Thank you to everyone who helped make the event so successful, and good on Justin Bieber and his management for using celebrity for good.
Finally, all power to the brave Make-A-Wish kids, and keep up the good fight.
Celebrity for good - should be more of it, and public big congrats to Justin and friends in setting a fine example.
Adriana Lianos, Richard Wilkins