The premiere of the brand new season of PROJECT RUNWAY AUSTRALIA 3 was the most-watched non-sports program on FOXTEL last night, up 30 per cent on the premiere of the second season in 2009.
The Megan Gale hosted show was the highest rated series launch on Arena in three years, and is the most-watched regular program on the channel this year.
Australian audiences embraced the local competition, with the premiere audience up 53 per cent on the average audience for the latest season of the US version.
The fashion reality juggernaut, featuring mentor Alex Perry, continues on Arena each Monday night at 8.30pm with guest judges including Dannii Minogue, Carla Zampatti and Collette Dinnigan.
The first episode will encore today at 1pm (AEST) and Saturday at 9.30pm (AEST) only on Arena.
PROJECT RUNWAY AUSTRALIA 3 is produced by produced by FremantleMedia.
